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Heidi BK Sloss (left) will discuss her book, Fortune is in the Follow Up with GABA Jan. 19 at 6 p.m. at the Gold Coast Grill. A copy of the book is included in the dinner price. The public is invited.

Sales and leadership trainer will give insight to running a business at next monthly meeting

In Heidi BK Sloss's book, Fortune is in the Follow-up, Sloss states the obvious: Go back to the common sense business marketing basics and keep it genuine.

Sloss gives her readers a refreshingly easy way to think about sales, marketing and advertising, while supplying an organized perspective on how to accomplish the enormous needs of busy small-business owners.

Business owners feeling there should be more than 24 hours in a day to meet all the tasks their business demands will find this book a must-have. The book includes Sloss's simple, small steps on a daily basis, which will turn an overwhelming marketing project into a matter-offact procedure of enjoyable new growth for the business owner.

The Greater Alameda Business Association (GABA) will present Sloss at its monthly event, a mixer at the Gold Coast Bar & Grill, 1901 Park St., Saturday, Jan. 19, at 6 p.m. Tickets are $45 and includes a copy of the book.

Sloss is a national sales expert who provides savvy sales strategies for independent sales professionals who focus on their craft but neglect their close. She has given more than 200 keynote speeches, sales and leadership training sessions, and break-out presentations across the country. Her specialty is working with teams of independent sales professionals on key sales strategies and proven client attraction techniques.

She honed these skills as an independent sales agent with Coldwell Banker where she consistently was a top-producing agent in her market. Sloss lives in California with her husband, is the mother of two children, and has a passion for needlework and tennis.