A global water sports equipment company will be holding a paddleboard demonstration in Alameda next Thursday, Aug. 18.

Jobe Watersports will be conducting the demo at Mike’s Paddle, 1150 Ballena Blvd., at 4 p.m. The demo is free and open to the public. Visitors at event will have the chance to try Jobe stand up paddleboards (SUPs) and experience products from tour co-sponsors Johnnie-O clothing, Bai Natural Drink, Eagle Eyes, CLIF Bar®, JoFit, Eagles Nest Outfitters, GU Energy Gel and Rockview Farms.

The event is part of Jobe Watersports “SUP 2 The People” demo tour. The tour launched on July 17, in Colorado, Calif. It includes stops in California, Nevada, Utah, Idaho, Washington and Oregon before finishing on Aug. 21 in Santa Barbara, Calif.

Local SUP groups, paddling clubs and dealers will support nearly all of the tour’s 25 stops.

“We want to get more people on the water,” said Maud Broekmeulen, marketing manager for Jobe Watersports. “Whether they’re trying the sport for the first time, or trying out the latest technology, we want them out there having fun.”

Two Jobe brand ambassadors, Stephanie Lynn Martin and Taylor Reed Newton, will lead the tour event. 

Jobe’s mission is to get more people on the water. The company makes stand up paddleboards, wakeboards, water skis, wetsuits, life jackets and other watersports gear. Jobe is headquartered in the Netherlands with a global distribution network. The company makes innovative products that help people have fun on the water.  

For more information on the event or on Jobe Watersports, visit jobesports.com or follow them at twitter.com/jobewatersports.